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Challenge
Event and conference attendees spend an incredible amount of time on their mobile devices. Their ability to access event information efficiently through their smartphone is now an expectation before, during and after the event. However, it can be expensive, time consuming and unrealistic to develop an app across all platforms specifically for each conference. Further, once the event is over, attendees delete the app, severely limiting the opportunity for conference organizers and sponsors to engage with attendees.
Solution
MyCityWay's turn-key, flexible custom events solution provides:
  • A cost-effective, co-branded mobile app that's immediately available for distribution;
  • A client administration portal that allows you to select from industry-specific templates, and make changes to the content, images and functionality in real-time, any time;
  • For prominent branding for the conference and its sponsor(s);
  • A new sponsorship opportunity with high visibility and live interaction;
  • A best-in-class consumer experience and complete interactive guide to the city as used by millions of consumers in over 100 cities worldwide;
  • Hundreds of reasons for attendees to use the app daily – before, during and long after the event;
  • The opportunity for you and your sponsor to engage with attendees daily with news, updated marketing information, upcoming event invitations and more for months;
CASE STUDY
BORN ELECTRIC WORLD TOUR
  • BMW i presented its Megacity Vehicle, the BMW i3 Concept, and the most progressive sportscar, the BMW i8 Concept Spyder, as well as its future of mobility services at a unique week-long exhibition in NYC.
  • BMW was under an incredibly tight time-frame, had press and dignitaries arriving from around the world, and over 12,000 VIPs and members of the public expected to attend.
  • They needed a mobile solution that would meet their branding expectations, communicate multi-media event and product information, plus live announcements, provide useful, actionable lifestyle content for visitors, and afford the opportunity to engage with attendees regularly beyond the event.
  • A custom version of MyCityWay Now 'built' in 24 hours, and activated by simply entering "BMW" when prompted within the app.
  • A prominent BMW i Born Electric header displayed across the top of all home screens.
  • Custom, interactive channels including videos of the new cars in action, an event schedule, streaming Twitter and Facebook feeds, location/map, and an "About" the Tour section.
  • BMW promoted their custom app in advance via their social channels, site, email, press and on-site at the event with signage and bookmark giveaways.
  • The BMWi Born Electric Tour app was named an Official Honoree for the 17th Annual Webby Awards. Out of 11,000 entries from over 60 countries, the distinction is awarded to the top 10% of all work entered.
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Join Our Team

MyCityWay is a fast-growing company that develops innovative, technology-driven, design-first solutions at the intersection of mobile, social and big data. We're rethinking how people and brands exchange value - from apps-based relationship management to mobile commerce to next-generation organic advertising.

Working at MyCityWay means you'll be surrounded by colleagues who are dedicated to meeting their own high standards, to inspiring not only their teammates but also customers and partners, and ultimately making a positive impact on the world through their work. If you're excited by making every ounce of your work contribute to something groundbreaking, we look forward to hearing from you!

We're looking for your creative, collaborative and aspirational people to join our team in four areas:

  • Engineering and Data Science
  • Creative
  • Marketing & Communication
  • Business Development & Sales

Send your resume and cover letter to careers@mycityway.com.

How can we help you?

MyCityWay is an award-winning tech company based in the West Village in New York City. We produce self-learning, highly personalized mobile interfaces and apps which guide residents and visitors through their daily experiences in cities across the world. Our enterprise platform delivers unique mobile solutions, highly targeted engagement and monetization for major brands in media, auto, travel, real estate and events. If you have any queries or questions regarding MyCityWay, please drop us a line and we will get in touch with you shortly.

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